Korean haircare focuses on scalp health, aromatherapy, and nourishing formulas. The priority is to have shiny, manageable hair that is strengthened from the roots.
1. Gentle but deep cleaning
Shampoos without harsh sulfates, with natural ingredients and mild fragrances.
2. Intensive treatments
Masks and restorative treatments that deeply hydrate.
3. Hair perfumes
Very popular in Korea. They leave a soft, long-lasting scent without damaging the hair fiber.
4. Anti-hair loss products
Formulated with peptides, biotin, herbs and natural extracts.
5. Thermal protection
Essential if you use an iron or dryer.